Just for the Label

carboncreditThe first business in China has bought carbon credits, yet somehow I don’t feel the urge to get on the bleachers with my bright green-foam big-hand and wave a triangular banner in the air. So how big was this investment in a low carbon future?

Auto Insurance company Tianping made a 40 thousand dollar investment in voluntary carbon credits from commuters who agreed to take public transportation during the Olympic games. Keep in mind half the traffic was grounded by law as is.

So what does this pledge really add up to? The answer is… well, there is no answer. I guess you could look at it like a pledge from a poor man to ask for change on a relatively busy corner. Not a revolutionary concept.

We need a carbon credit program that actually reduces emissions, not just a misleading dolphin safe sticker.

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