Go Ahead, it’s your Earth Day

It’s kind of a silly holiday to our minds, especially when the New York Times – of all the things it could report – concentrates on the fact that at 40, Earth Day has reached its middle age and is focusing on making a profit.

“This ridiculous perverted marketing has cheapened the concept of what is really green,” said Denis Hayes, who was national coordinator of the first Earth Day and is returning to organize this year’s activities in Washington. “It is tragic.”

Do us a favor. Keep away from the tribal drum circles, forget about the Earth Day Brand green plushie tree-frogs, and don’t feel deliriously enthusiastic that PepsiCo is installing recycling kiosks around Manhattan for its plastic bottles. We’ve now got an Atlantic plastic vortex to compete with the Pacific version.

No, what we want you to do this Earth Day is rummage in your sock drawer, get your loose change together, and invest in something like wind turbines. That’s the economics of Earth Day we want to see.

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